In today’s world, many kids dream of becoming famous YouTubers, TikTok stars, or social media influencers. Some of them actually do, getting millions of followers and big paychecks. But behind all the fun videos and happy smiles, there can be a much darker side. A new Netflix documentary, Bad Influence: The Dark Side of Kidfluencing, set to come out on April 9, takes a more in depth look at the struggles and dangers young influencers face.
Social media has changed the way people become famous. Instead of needing a record deal, a movie role, or a TV show, kids can now get famous just by posting videos from their homes. Companies eager to sell toys, clothes, and gadgets see these young influencers as a way to reach other kids. As a result, these child influencers can make thousands or even millions of dollars by promoting products on social media.
For some, this seems like a dream job. They get to make money doing fun activities like showing toys or playing video games. However, what many people don’t see is the pressure behind the scenes. These kids are often expected to create content all the time with little room for a normal childhood.
One of the biggest names in the world of kid influencers is Piper Rockelle. Now 17, Piper has millions of followers on social media. She became famous for her fun videos, which show her doing challenges, pranks, and skits with her group of friends called “The Squad.” But in Bad Influence, her life is shown from a very different perspective.
The documentary focuses on accusations against Piper’s mother, Tiffany Smith, who helped manage her daughter’s career. Several former members of The Squad had claimed that Smith created a toxic and abusive environment while filming their videos. In 2022, 11 teenagers sued Smith, saying they were mistreated and forced to work under bad conditions. The case ended up in a $1.85 million settlement in 2024, bringing attention to the lack of legal protection for young influencers.
This story is just one example of a larger issue. Unlike child actors in Hollywood, who have legal protections, social media stars don’t always have the same protections. Social media is still mostly unregulated, with many parents controlling their children’s accounts and earnings. This docu series aims to show the hidden struggles behind the seemingly perfect lives of these young stars.
Some experts argue that new laws should ensure young influencers are treated fairly and not exploited. Others believe that parents should take more responsibility in setting boundaries. Either way, Bad Influence will spark discussions about protecting children in the fast growing world of social media fame.
Becoming a social media star might seem exciting, but this docuseries reminds viewers that there’s often more to the story. As more kids enter this world, it’s important to ask yourself if they are really safe and happy, or if they are being exploited. This docuseries may not have all the answers, but it will certainly make people think twice before liking a kid’s latest videos.
