It’s official, Crumbl Cookies is opening next month in Plaza America! They were supposed to open January 16th but experienced delays due to supply chain issues, but the new opening date is March 18th. Crumbl Cookies first rose to fame in February of 2021, when one of their weekly flavors TikToks reached over 1 million views. Since then, they have been increasing in popularity every week with many creators filming food reviews on the cookies. Cookies are made from scratch in the store and then are sold onsite or delivered. 

Crumbl Cookies started in Utah by two cousins, Jason McGowan and Sawyer Hemsley. Their gourmet cookies come in over 60 different flavors with a few of the best being Churro, Super Galaxy Brownie, Key Lime, and S’mores. The Reston location will be operated by professional baker and local resident Natalie Paukstys. Natalie works alongside her husband, Dovy, and was neighbors with Jason McGowan. She also operates the Leesburg location. She had first tried Crumbl four years ago and watched the brand blossom nationwide. In her interview with FFXNow, Pauksty said, “When we eventually settled in our forever home here in Virginia, we knew we had to take part in bringing Crumbl here.” 

Students at South Lakes are ecstatic and are counting down the days until opening day. “I go to Crumbl every other month or so with my friends as a hangout at the Vienna location. The new Reston location will be much closer to everybody making the commute much easier and accessible for my friends,” said senior Brandon Baumgartner. Crumbl is ever-increasing in popularity and is planning to open more locations nationwide. Currently, Crumbl has 263 locations across 36 states in the US. The Reston location is sure to receive lots of attention and customers in the coming weeks.